In a marketing or advertising piece there are two parts: a “headline”, and an excruciating and mind breaking partner: The “offer."
The headline is what your product is, but the offer, regardless of what you are selling even if you are giving something away, if the customer does not want it, it is nothing; makes sense right?
Here is the anatomy of creating a good “offer” that they can’t refuse. If your offer doesn’t have any one of these, chances are it’s not going to generate the results you’re after.